Building a positive soccer culture across virginia

Virginia Youth Soccer Association and The Sideline Project have partnered to provide clubs, leagues, coaches, referees, and parents with tools to strengthen the youth soccer experience and create a shared standard for adult behavior.

WHY THIS MATTERS

Why VYSA Chose The Sideline Project

Support Coaches
Reduce sideline distractions and create a better environment for player development.

Improve Parent Behavior
Give parents practical tools for game day and beyond.

Strengthen Club Culture
Create a shared standard across teams, age groups, and competitive levels.

Support Referees
Promote respect and sportsmanship throughout the soccer community.


Improve Player Development
More Joy and less pressure promotes learning.

64.8%

of certified adults report improved sideline behavior.

32%

report improved relationships with their child through sports.

Thousands

of parents certified nationwide

Virginia Sideline Project Leaderboard

See how clubs across Virginia are engaging parents and earning certifications.

Recognition and prizes will be awarded throughout the campaign.

For clubs & league leaders

Choose Your Path: Promote, Encourage or REQUIRE CERTIFICATION - CLUB pays or parents pay

 1

Option 1: pARTICIPATING CLUB
Promote Certification to Your Families

Promote The Sideline Project to parents and support the statewide certification initiative.

Benefits:

  • No cost to the club
  • Access to club resources and communication tools
  • Participation in the Virginia Leaderboard
  • Recognition for certified families
  • Supportive soccer culture resources

 2

Option 2: CERTIFIED CLUB
Require Certification by your families - Parents Pay

Become a Sideline Project Certified Club.

Benefits:

  • Comprehensive strategy to improve behavior
  • Access to club resources and communication tools
  • Affiliate revenue sharing for club
  • Club reporting
  • Possible registration integration
  • Custom implementation support

 3

Option 3: CERTIFIED CLUB
Bulk Purchase Certifications for Your Families

Become a Sideline Project Certified Club and eliminate any cost barriers.

Benefits:

  • Highest participation rates
  • Club reporting
  • Access to club resources and communication tools
  • Strong culture alignment
  • Custom implementation support

CLUB RESOURCE CENTER

  • CLUB LAUNCH KIT

  • TEAM KIT fOR COACHES

  • mARKETING ASSETS

  • POLICY RESOURCES

CLUB ROLLOUT PLAN

15 Minutes. Lasting Impact.

Topics include:

  • Supporting your child’s development
  • Managing emotions on game day
  • Respecting coaches and referees
  • Creating a positive sideline environment
  • Being the teammate your child needs

Include:

  • English & Spanish
  • Mobile friendly
  • Certificate upon completion

Frequently asked questions

Can we require parents to take the course?

Absolutely! Many of the clubs and leagues we work with are doing just that. Parents say the course was worth their time and are grateful for the organization taking a stand to improve sideline behavior. 

How much does it cost?

With the Virginia Youth Soccer Association discount, the course costs just $7.49.

Can we track completions?

Yes, If you bulk buy the course, completion tracking is automated. If you don't bulk buy the course, you can ask your parents to turn in their Certificate to a team manager for tracking. For large organizations who are interested in connecting completion to your registration software, this is possible. Let's talk!

Is there a Spanish version?

Yes!  We have a Spanish version of the course.  You can opt for Spanish at checkout to take the course in Spanish. 

How do affiliate commissions work?

You can become an affiliate if you are a club requiring the course of the adults in your club. You earn money back on each course purchase. It's simple. Set up a 15-minute call with us, register as an affiliate, and then track your purchases. Money is paid out monthly via Paypal or check. Book a 15 minute meeting using the yellow button below.

Can we use this during registration?

Yes!  We have many organizations that require parents upload a certificate during the registration process or before a certain day in the season. If we work with your registration platform, we can share completion data direct with your registration platform.

How long does implementation take?

For clubs, we have all the resources you need to get started in our Club Launch Kit. For coaches, we have all the resources you need in our TeamKit for Coaches. Implementation is as simple as an email to parents or holding a parent meeting! And, we are here to help - we provide you with the language for an email, the outline for a parent meeting, and even the wording for a club website. Let's go!

Book a meeting

Need Help Getting Started?

Whether you’re considering a club rollout, affiliate partnership, or parent education initiative, I’d be happy to help.

Most implementation conversations take less than 15 minutes.

Contact us

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Become a Founding Club in Virginia’s Sideline Behavior Initiative

Virginia is the first state association in the country to launch a statewide Sideline Project certification campaign.

Founding clubs will:

  • Be recognized on the statewide leaderboard
  • Receive special recognition from VYSA
  • Help establish the standard for positive soccer culture in Virginia
  • Demonstrate leadership within the youth soccer community

Deadline of September 15, 2026.

Help create a positive soccer culture across Virginia

Club Rollout Blueprint

  • Step 1: Leadership Commitment
  • Step 2: Parent Communication

  • Step 3: Launch Certification Campaign

  • Step 4: Promote Leaderboard Participation

  • Step 5: Recognize Certified Families

  • Step 6: Build Long-Term Culture